Scale Insights

Open your ad console, link your store, and set one target: profitable growth. Scale Insights walks you through a short setup—import campaigns, map products to portfolios, and define targets like ACOS, ROAS, or blended TACOS by SKU. Choose guardrails for max CPC, daily budget caps, and rank-protection rules. Preview recommended changes in a sandbox before anything goes live, then schedule automation to run hourly or daily so pacing never drifts.

Your ongoing workflow is simple. Start on the overview to spot spend spikes, conversion dips, and target drift. Approve or edit suggested bid updates inline. Promote converting search terms into exact-match ad groups with one click, assign negatives to block wasted queries, and fix duplicates automatically. Rebalance budgets toward winners, pause bleeders, and schedule dayparting to concentrate spend when conversion peaks. When you need control, switch to rule-based mode; when you want speed, apply the AI batch suggestions and log every change for auditing.

Launching a new product? Use the campaign builder to spin up proven structures in minutes. Seed with broad and phrase for discovery, layer exact for isolation, and let the system auto-move winning queries once they meet your spend-and-sales thresholds. Set placement multipliers with caps, apply ASIN targeting lists, and enable pacing to avoid burning budget on day one. Turn on launch safeguards—auto-negatives for irrelevant clicks, bid ceilings to prevent runaway CPCs, and alerts for low stock so you don’t pay to advertise products that can’t ship. more